AED 47,000 in tracked sales from AED 8,000 spend.

The problem.

A Dubai-based fashion brand had previously spent AED 15,000 on a single mid-tier influencer for one Instagram post. It generated 3,200 views, some comments, and zero tracked sales. They had lost trust in influencer marketing and were considering shutting the channel down entirely.

What we built.

A micro-influencer seeding campaign across 22 vetted UAE lifestyle influencers with proper briefs, contracts, and tracked links. Every influencer received the same product with a signed contract requiring a story mention plus one grid post within 7 days.

• Influencer discovery: 22 vetted lifestyle influencers
• Individual contracts and briefs for each influencer
• Tracked UTM links per influencer for attribution
• Weekly progress reports during campaign
• Final performance report with attributed revenue

The result.

The campaign generated AED 47,000 in tracked sales during the first month. Cost of goods (products gifted) was AED 8,000. Return on investment was 5.8x. The brand has since put us on a monthly influencer retainer.

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