Clinics and Aesthetics
She found you on Instagram, tapped your booking link, and it did not open.
That is not a hypothetical. It is the single most common thing we find on clinic pages in Dubai. Your treatments are good, your reviews are good, and the last step between an interested patient and a booked appointment is broken.
Fixed pricing in AED. Live in 10 days. No monthly commitment to start.
Instagram brings them close. Something has to catch them.
Clinics in this market do the hard part well. The content is good, the results are real, the following is built. Then the last ten seconds fall apart.
The link in bio goes nowhere useful.
A link tree, or a booking tool that fails in the in-app browser, or a form that asks for eleven fields.
There is no price anywhere.
She wants to know if a consultation is 300 or 1,500 before she messages. No number reads as expensive, and she goes to the clinic that published one.
She cannot tell who will treat her.
No practitioner names, no credentials, no licence information. In aesthetics that is the entire decision.
The DM is the only path, and it is buried.
She has to go back to your profile, open messages, and compose something from scratch. Most people do not.
She compares three clinics, not one.
Whoever answers first with a real answer gets the appointment.
You are not replacing Instagram. You are catching what it sends you.
Most clinics we speak to already run everything through Instagram and WhatsApp, and they run it well. The problem is not the channel. The problem is that the traffic arrives and then has nowhere to land.
A site does two jobs here. It answers the questions she will not message to ask, which is mostly price and credentials. And it hands her to your WhatsApp with the treatment she is interested in already typed into the message, so your front desk opens a chat that already tells them what she wants.
Same conversation you are already having. More of them, and starting further along.
What is in it.
Treatment pages with prices.
Every treatment, a starting price, and honest wording about what changes it. This is the single biggest thing missing from clinic sites here.
WhatsApp with context built in.
A separate pre-filled link on every treatment, so the message arrives naming what she is asking about.
Practitioner profiles.
Names, credentials, licence details and areas of focus. In aesthetics this is the trust signal and almost every clinic buries it.
A booking path that actually works.
Tested on a phone, in the Instagram in-app browser, on mobile data. Which is where yours probably breaks.
Google Business Profile setup.
Correct categories, hours, treatment list and photos, so you appear when someone searches by treatment and area.
Compliance-aware copy.
Written so it will not get flagged for outcome claims, and structured so your Medical Director can approve it quickly.
We write it so your Medical Director can sign it off.
Advertising for licensed clinics in the UAE has real rules. No guaranteed outcome language. Restrictions on before-and-after imagery. Registration requirements for digital advertising. Your Medical Director has to approve content that carries the clinic name, and Meta and Google apply their own health policies on top.
Most agencies pitching clinics here do not know any of that, which is why so much clinic copy gets rejected, resubmitted, and delayed. We write to the rules from the start.
We are not a compliance consultancy and we will not pretend to be. But you will not be sending our copy back three times because it promises results.
Open it on your phone.
Maison Skin is a full concept build we made to show what we ship. It is a fictional clinic. Look at how the price list works, how the WhatsApp links carry the treatment name, and how the practitioner section is laid out.
Open the sample buildConcept project. Maison Skin is not a real client.
Three ways to work with us.
Starter
AED 4,500
one time
Six pages, live in ten days.
- Home, Treatments, Prices, Team, About, Contact
- WhatsApp buttons and click to call
- Mobile optimised and tested in the Instagram browser
- Basic on-page SEO
- One round of revisions
Growth
AED 8,500
one time
Everything above, plus the pages that bring new patients.
- Individual pages per treatment, up to fifteen
- Full copywriting, written to advertising rules
- Practitioner profiles with credentials
- Pre-filled WhatsApp links per treatment
- Photo gallery set up with your images
- Google Business Profile setup
- Google Analytics configured
- Two rounds of revisions
Ongoing
AED 2,000
per month
For clinics that want new patients every month, not once.
- Two new treatment pages or posts monthly
- Seasonal and campaign landing pages
- Gallery updated with your recent work
- Google Business Profile posts and review responses
- SEO monitoring and technical fixes
- Monthly report on WhatsApp clicks and calls
- Cancel with 30 days notice
Half to start, half when it goes live.
Ten days.
Day 1.
Thirty minute call. Your treatments, your starting prices, your practitioners and their credentials, your hours.
Day 2.
You send photos of the clinic and your team. That is the only homework.
Day 3 to 4.
Copy and structure, written to advertising rules. You and your Medical Director approve before anything gets designed.
Day 5 to 8.
Design and build.
Day 9.
You review on your own phone, including from your Instagram bio link. We fix what you flag.
Day 10.
Live on your domain, WhatsApp tested, tracking on.
Related practices.
Same process, same pricing, across appearance-led practices.
- Dental clinics
- Dermatology
- Aesthetic medicine
- Skin and laser clinics
- Hair transplant clinics
- Physiotherapy
- Cosmetic dentistry
- Wellness and IV clinics
Questions we get.
Send us your Instagram. We will send back a video.
Two minutes of screen recording showing exactly what someone sees when they try to book with you from your profile, and where it breaks. No obligation and no call required.